Google testing out email composition from within search results!?

Posted on September 3, 2014 in SEO

This is really strange. I was Googling around testing out some stuff, and noticed that a “compose email” area showed up for one of my queries. This was right within the search results page. For information and guidance on SEO optimization visit


Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories in the Google Search Central Help Community.

This is what it looked like:

Screenshot 2014-09-03 18.11.21


I tried to send an email, but it bugged out and I got the following error:

Screenshot 2014-09-03 18.14.50

I’m not sure how I feel about this functionality of Google. Is it really required? Is it a potential security concern? The only real need I see for this feature is for when you’re looking to email someone that you don’t already have the contact details of. But in that case, Google shouldn’t (and wouldn’t) provide you their email address anyway. Unless perhaps they’re going to be integrating this with Google+, which is more likely…

The same happens for seemingly any name and company input. Another example using my work email:

Screenshot 2014-09-03 18.19.17

This is an odd one. Kinda cool knowingly being part of a Google split test!

Leave a comment

Was this helpful? Did I miss something? Do you have a question? Get in touch, or tell me below.