Joe Tannorella

About

Joe Tannorella receiving the COVID Hero/Heroes Award at Fintech Wales Awards
Receiving the COVID Hero/Heroes Award at the Fintech Wales Awards

15 years building web businesses. 10 years leading product teams. 3 years running AI companies full-time.

I'm a product leader and entrepreneur based in Cardiff, UK. My background spans fintech, insurance, marketplaces, and AI-native data products.

Most recently, I was VP Product at Crowdcube, where I led product strategy for 1M+ investors across web, iOS and Android. I managed a team of 4 PMs and helped lead the company through becoming the world's first dual-regulated (UK + EU) crowdfunding platform.

Since 2023, I've been building AI businesses full-time. I founded PodEngine.ai, an AI platform that analyses podcast content at scale—processing 50,000+ episodes daily. We've raised from Jason Calacanis / LAUNCH VC and reached six-figure ARR.

I combine senior product leadership with hands-on technical depth. I write code daily, build LLM evaluation frameworks, ship production AI systems, and help teams implement AI workflows that actually work.

Podcast Appearances

Life Outside Work

I live in Cardiff with my wife, our young son, and a cat called Doug. When we're not at home, you'll likely find us in our VW Transporter campervan — which is what inspired CamperBrain.

Recognition

Want to work together or chat about AI and product?

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Work with me

Let's build something together

I help teams and founders leverage AI to scale their businesses, improve their go-to-market, and build better products. Whether you need hands-on expertise or strategic guidance, I'm here to help.

Day Rate

Intensive sessions for specific challenges, workshops, or rapid prototyping.

Retainer

Ongoing advisory and hands-on support for continuous growth and implementation.

Get in touch